EQ Brains

EQ Brains is a platform focused on emotional intelligence, brain health, and well-being. The branding reflects its mission to empower individuals with clarity and confidence. The logo combines a fluid, handwritten “eq” with a modern sans-serif “BRAINS,” balancing warmth and trust. A calming color palette of purples and teal gradients reinforces the brand’s focus on emotional balance. The visual identity extends seamlessly across all collateral, using cohesive typography, color, and minimalist icons to communicate the brand’s values of growth, connection, and emotional clarity.